The new Gucci Eyewear collection - FW24/25

Founded in Florence in 1921, Gucci is one of the world's most prestigious luxury brands. Since its inception, several creative directors have instilled different creative directions, enabling the house to reinvent today's fashion and redefine 21st-century luxury.

In January 2023, Gucci turned a new page with the arrival of its new artistic director, Sabato De Sarno. He aims to lead his creative teams toward a distinctive new vision, strengthening the house's fashion authority while reviving its heritage and treasures. His first collections showcase a minimalist wardrobe while playing on the house's iconic symbols.

SOPHISTICATED DETAILS AND REFINED CRAFTSMANSHIP, THE NEW GUCCI COLLECTION EMBODIES AESTHETICS IN ITS MOST ACCOMPLISHED FORM.

The materials used in this collection come in classic and vibrant colors, in glossy and matte finishes, but also in plays on transparency and two-dimensional facets that highlight the oversized geometric shapes. The embellishments pay homage to Gucci's heritage and timeless symbols, while giving them a contemporary touch. The Gucci signature is presented in shiny gold and silver finishes, and revisited in a new lacquered and embossed version. The logo with the two intersecting Gs is available in different versions: as an elegant and bold ornament, in relief, or as a metal plaque integrated into the temples.

Acetate takes on a new dimension with layered structures, thin yet bold contours, and '90s-inspired designs highlighted by the Square G logo and the classic GG in enamel and crystals. The lightweight metal is embellished with Web-inspired plaques, textured, raised temples, and iconic details like the Gucci horsebit.

Discover our Gucci selection by clicking here .